Organizational Leadership & Development (B.A.)

Students who have successfully completed a B.A. in Organizational Leadership and Development from Lakeland University should be able to:

• Explain major concepts within functional areas of industry.
• Construct and present effective oral and written forms of professional communication.
• Identify key leadership challenges and ethical issues related to the contemporary workplace.
• Evaluate responsible and effective workplace behaviors, skills, and traits in a professional business environment.

Major Requirements (33-48 semester hours plus approved associate degree)

An approved associate degree plus the following courses:

• BUS 301 - Management Information Systems
• BUS 330 - Management Principles
• BUS 493 - Leadership and Followership (WI)
• MKT 350 - Marketing Principles
• ACC 210 - Financial Accounting Principles
• BUS 410 - Business Law I
• ECN 230 - Principles of Microeconomics

Completion of at least one of the following emphases:

Students completing an available internship course as part of their specific emphasis must complete three (3) semester hours of the internship course.^

Communication (12 semester hours)

• COM 212 - Team-Based and Group Communication
• COM 330 - Strategic New Media and Digital Communication
• WRT 201 - News Writing
• WRT 330 - Advertising and Public Relations Writing

Digital Marketing (12-13 semester hours)

Choose 4 of 5:

• COM 212 - Team-Based and Group Communication
• ORCOM 220 - Persuasion & Advocacy
• COM 330 - Strategic New Media and Digital Communication
• COM 331 - Critical Communication Approaches to New Media
• EXP 100 - Professional Protocol (1 semester hour)
• ANDMKT 400 - Marketing Internship (1-12 semester hours)
• MKT 450 - Digital Marketing Management

Hospitality Management (12-20 semester hours)

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.

Choose 4 of 5:

• EXP 100 - Professional Protocol (1 semester hour)
• AND
• HSP 394 - Cooperative Education Experience–Hospitality Management Leadership (4-10 semester hours)
• HSP 211 - Introduction to Hospitality Management
• HSP 315 - Food and Beverage Management
• HSP 316 - Accommodations Management
• HSP 317 - Hospitality Industry Law

International Business (15-16 semester hours)

• BUS 284 - Principles of International Business

Choose 4 of 8:

• BUS 335 - Study Abroad in Business
• BUS 366 - Global Financial Markets
• BUS 474 - International Laws and Regulations
• COM 370/ BUS 370 - Intercultural Communications
• ECN 365 - International Economics
• EXP 100 - Professional Protocol (1 semester hour)
• AND BUS 403 - Internship in International Business (1-12 semester hours)
• SPA 100 - Basic Spanish for Business
• ORJPS 100 - Basic Japanese for Business
• - or three (3) semester hours of EFL coursework.
• MKT 469 - Global Marketing and Management Strategies

Marketing (15-16 semester hours)

Choose 5 of 7:

• COM 111 - Fundamentals of Public Speaking
• COM 211 - Interpersonal Communication
• ORCOM 212 - Team-Based and Group Communication
• COM 212 - Team-Based and Group Communication
• COM 220 - Persuasion & Advocacy
• EXP 100 - Professional Protocol (1 semester hour)
• ANDMKT 400 - Marketing Internship (1-12 semester hours)
• MKT 375 - Marketing Research
• MKT 388 - Integrated Marketing Communications
• MKT 485 - Marketing Management