BACK
BACK
Education
- Ph.D. in Digital Business and Innovation, Tokyo International University
- Doctor of Business Administration (DBA), Allameh Tabatabaei University
- M.A. in Communication Science (Media Management)
- B.A. in Communication Science
- High School Diploma in Mathematics and Physics
Areas of Expertise
Digital Marketing, Neuromarketing & Strategic Management
Selected Publications
-Tajeddini, O., & Tajeddini, K., Gamage, T. C., Hameed, W. U. (2026). Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality. International Journal of Hospitality Management, , 133, 104410.. https://doi.org/10.1016/j.ijhm.2025.104410
-Siddiqui, F., Yu-Sheng, K., Tajeddini, O., & Tajeddini, K. (2025). Gamble or growth: The role of lottery features in BRIC stock markets amidst varying environmental, social, governance, and economic conditions. Asia-Pacific Journal of Management Research and Innovation. https://doi.org/10.1177/2319510X251362361 (peer-reviewed).
-Tajeddini, K., Gamage, T. Javad, T., Tajeddini, O., (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry. International Journal of Hospitality Management, 119, 103730. https://doi.org/10.1016/j.ijhm.2024.103730 (peer-reviewed).
-Tajeddini, K., Gamage, T. C., Tajeddini, O., & Kallmuenzer, A. (2023). How entrepreneurial bricolage drives sustained competitive advantage of tourism and hospitality SMEs: The mediating role of differentiation and risk management. International Journal of Hospitality Management, 111, 103480, https://doi.org/10.1016/j.ijhm.2023.103480. (peer-reviewed).
-Gamage, T. C., Tajeddini, K., Tajeddini, O. (2022). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective. Journal of Global Scholars of Marketing Science, 32(2), 285-312. https://doi.org/10.1080/21639159.2021.1961599 (peer-reviewed).
-Javad, T., Tajeddini, O. (2018). Innovativeness and knowledge management in public sector enterprises. Middle East Journal of Management, 5(3), 271-295. https://doi.org/10.1504/MEJM.2018.093613 (peer-reviewed).
