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Evolving Careers

About The Program

Few professions have changed more over the past decade than marketing. In this digital age, marketing has evolved and grown beyond just promoting a business or selling a product through advertising.

People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy, and to educate clients as to what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. The study of marketing considers all phases of product/service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution.

Specialized Marketing Paths

Lakeland University has responded to the metamorphosis of marketing, restructuring our program and offering four new emphases:

  • Sales Management
  • Digital Marketing
  • Retail Management
  • Graphic Arts

These emphases allow students to learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.

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