Students who have successfully completed a B.A. in Business Administration from Lakeland University should be able to:

• Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
• Construct and present effective oral and written forms of professional communication.
• Identify the key legal and ethical issues related to contemporary business conduct.
• Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.

Major Requirements (51-66 semester hours)

• ACC 210 - Financial Accounting Principles
• ACC 220 - Managerial Accounting Principles
• BUS 150 - Pathways to Success: An Introduction to Business
• BUS 265 - Personal Finance
• BUS 301 - Management Information Systems
• BUS 330 - Management Principles
• BUS 340 - Principles of Business Finance
• BUS 410 - Business Law I
• BUS 491 - Business Policy and Strategy (WI)
• ECN 230 - Principles of Microeconomics
• ECN 235 - Principles of Macroeconomics
• MAT 220 - Probability and Statistics
• MKT 350 - Marketing Principles

Students should complete at least one emphasis designated for the Business Administration major:

1. Communication (12 semester hours)

• COM 212 - Team-Based and Group Communication
• COM 330 - Strategic New Media and Digital Communication
• WRT 201 - News Writing
• WRT 330 - Advertising and Public Relations Writing

2. Digital Marketing (12-13 semester hours)

Choose 4 of 5:

• COM 212 - Team-Based and Group Communication
• ORCOM 220 - Persuasion & Advocacy
• COM 330 - Strategic New Media and Digital Communication
• COM 331 - Critical Communication Approaches to New Media
• EXP 100 - Professional Protocol (1 semester hour)
• ANDMKT 400 - Marketing Internship (1-12 semester hours)
• MKT 450 - Digital Marketing Management

3. Hospitality Management (12-20 semester hours)

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.

Choose 4 of 5:

• EXP 100 - Professional Protocol (1 semester hour)
• AND
• HSP 394 - Cooperative Education Experience–Hospitality Management Leadership (4-10 semester hours)
• HSP 211 - Introduction to Hospitality Management
• HSP 315 - Food and Beverage Management
• HSP 316 - Accommodations Management
• HSP 317 - Hospitality Industry Law

4. International Business (15-16 semester hours)

• BUS 284 - Principles of International Business

Choose 4 of 8:

• BUS 335 - Study Abroad in Business
• BUS 366 - Global Financial Markets
• BUS 474 - International Laws and Regulations
• COM 370/ BUS 370 - Intercultural Communications
• ECN 365 - International Economics
• EXP 100 - Professional Protocol (1 semester hour)
• AND BUS 403 - Internship in International Business (1-12 semester hours)
• SPA 100 - Basic Spanish for Business
• ORJPS 100 - Basic Japanese for Business
• - or three (3) semester hours of EFL coursework.
• MKT 469 - Global Marketing and Management Strategies

5. Marketing (15-16 semester hours)

Choose 5 of 7:

• COM 111 - Fundamentals of Public Speaking
• COM 211 - Interpersonal Communication
• ORCOM 212 - Team-Based and Group Communication
• COM 212 - Team-Based and Group Communication
• COM 220 - Persuasion & Advocacy
• EXP 100 - Professional Protocol (1 semester hour)
• ANDMKT 400 - Marketing Internship (1-12 semester hours)
• MKT 375 - Marketing Research
• MKT 388 - Integrated Marketing Communications
• MKT 485 - Marketing Management