Seval Yurtcicek Ozaydin

PhD: Tokyo Institute of Technology

Dr. Seval Yurtcicek Ozaydin is an Assistant Professor at Lakeland University Japan. In LUJ’s graduate program, she teaches Applied Marketing Management, drawing on her interdisciplinary background in communication, media studies, public relations, digital media, and public discourse. At the undergraduate level, she teaches courses in communication, digital media, strategic communication, and new media studies.

She holds a Ph.D. from Tokyo Institute of Technology. Her academic work focuses on digital media, political communication, public engagement, social media, polarization, and the role of communication in shaping public perception and group behavior. Her professional experience as a public relations manager and as a social media manager for a company in Japan informs her teaching on audience analysis, persuasive messaging, brand communication, digital marketing, trust-building, and the communication of value in global business environments.

Selected Publications and Media Contributions

• Yurtcicek Ozaydin, S., Lubashevskiy, V., & Ozaydin, F. (2024). “Group Polarization and Echo Chambers in #GaijinTwitter Community.” Social Sciences, 13, 692.
• Yurtcicek Ozaydin, S., & Nishida, R. (2021). “Fragmentation and Dynamics of Echo Chambers of Turkish Political Youth Groups on Twitter.” Journal of Socio-Informatics, 14(1).
• Yurtcicek Ozaydin, S. (2021). “Hashtag Wars, Online Political Polarization and Mayoral Elections.” Social Sciences Research Journal, 10(3), 1–10.
• Yurtcicek Ozaydin, S. (2026) “Framing ASEAN in the Platform Age: Media Infrastructures and Geopolitical Narratives in East Asia.” Journalism and Media 7 (1), 12
• Public commentary and media contributions on Japan-Turkey relations, ASEAN-related developments, the G-20 Summit, and social issues in Japan.