White Day

Mar 14th, 2023

White Day

White Day is a holiday celebrated on March 14th, one month after Valentine's Day, mainly in Japan, South Korea, Taiwan, and China.
On White Day, those who received gifts on Valentine's Day are expected to return the favor by giving gifts.
The gifts are usually white-colored items such as marshmallows, cookies, jewelry, or white chocolate. White Day originated in Japan in the late 1970s as a way for the confectionery industry to promote the sales of white chocolate.

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