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Communication

NEW MEDIA WORLD

Communicate to the Ever-Changing World

Communication is a broad field encompassing the study of and practice in a breadth of areas in mass media. It includes training in the production of mass media such as print and online journalism, advertising and public relations, and video production, as well as the scholarly study of mass media institutions and their roles in society.

LUJ's Communications major (B.A.) can be completed fully at the Tokyo campus, or students can choose to join the Batten & Black School of International Studies to include short- or long-term study abroad at LU Wisconsin or Virginia Wesleyan University.

When it comes to communication, dramatic change is ongoing, and the traditional ways of reaching an audience simply aren't sustainable – at least on their own. Here at Lakeland University, we are on the cutting edge of the Communication Revolution, and you will be too.

It's a new media world, and the way we choose to address that fact is by making 'new media' the center piece of the puzzle for our Communication major. We've got something new going on, because the curriculums at other colleges and universities just isn't cutting it. They haven't caught on, and we have. 

Curriculum

Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

  • Communicate effectively in informative, persuasive, and group public speaking situations.
  • Create messages appropriate to the audience, purpose, and context.
  • Use and discuss key communication & new media concepts and terminology.
  • Critically analyze discourse.
  • Write original works in accordance with professional, industry, or graduate school expectations.
  • Create effective communications in digital and new media contexts.
  • Develop and implement communication strategies to engage a broader community beyond the classroom setting.
  • Practice ethical communication principles to communicate in a diverse and globally connected society.

Major Requirements (48-60 semester hours)

  • COM 111 - Fundamentals of Public Speaking
  • COM 130 - Introduction to Mass Media
  • COM 211 - Interpersonal Communication
  • ORCOM 212 - Team-Based and Group Communication - the alternative option may be used as a COM elective
  • COM 220 - Persuasion & Advocacy
  • COM 330 - Strategic New Media and Digital Communication
  • COM 340 - Communication Theory
  • COM 350 - Rhetorical Criticism (WI)
  • COM 351 - Mixed Methods Research for Professionals
  • COM 370 - Intercultural Communication
  • WRT 200 - Copywriting and Editing

Traditional Track

A minimum of three (3) semester hours from one or a combination of the following:

*Students may not enroll in multiple sections of the same course in a term.

^Courses offered at Main Campus location only. Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Complete a minimum of fifteen (15) semester hours from the following:

At least two (2) courses must be COM designated numbered 300 or above, and no more than two (2) non-COM designated courses may count towards the fifteen semester hours. COM 280 and COM 480 can only be taken once each for credit towards major requirements.

- Students may take up to two approved courses outside of the COM program towards their major electives.

- These classes must be numbered 200 or above.

- These courses may not fulfill an interdisciplinary requirement.

- Please have your advisor solicit pre-approval of the courses selected from the Dean of Humanities and Fine Arts/Communication faculty.

Curriculum

Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

  • Communicate effectively in informative, persuasive, and group public speaking situations.
  • Create messages appropriate to the audience, purpose, and context.
  • Use and discuss key communication & new media concepts and terminology.
  • Critically analyze discourse.
  • Write original works in accordance with professional, industry, or graduate school expectations.
  • Create effective communications in digital and new media contexts.
  • Develop and implement communication strategies to engage a broader community beyond the classroom setting.
  • Practice ethical communication principles to communicate in a diverse and globally connected society.
  • COM 111 - Fundamentals of Public Speaking
  • COM 130 - Introduction to Mass Media
  • COM 211 - Interpersonal Communication
  • ORCOM 212 - Team-Based and Group Communication - the alternative option may be used as a COM elective
  • COM 220 - Persuasion & Advocacy
  • COM 330 - Strategic New Media and Digital Communication
  • COM 340 - Communication Theory
  • COM 350 - Rhetorical Criticism (WI)
  • COM 351 - Mixed Methods Research for Professionals
  • COM 370 - Intercultural Communication
  • WRT 200 - Copywriting and Editing
A minimum of three (3) semester hours from one or a combination of the following:

*Students may not enroll in multiple sections of the same course in a term.

^Courses offered at Main Campus location only. Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Complete a minimum of fifteen (15) semester hours from the following:

At least two (2) courses must be COM designated numbered 300 or above, and no more than two (2) non-COM designated courses may count towards the fifteen semester hours. COM 280 and COM 480 can only be taken once each for credit towards major requirements.

- Students may take up to two approved courses outside of the COM program towards their major electives.

- These classes must be numbered 200 or above.

- These courses may not fulfill an interdisciplinary requirement.

- Please have your advisor solicit pre-approval of the courses selected from the Dean of Faculty.

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