Business Administration Program at Lakeland University

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Business Administration

The current acceleration of change in the workplace is unparalleled in recorded history. The ability to think on one’s feet and adapt to a variety of environments is critical to professional success. A student who majors in business will develop the skills, knowledge and attitude needed to thrive in the ever-changing world of business.

LUJ's Business Administration major (B.A.) can be completed fully at the Tokyo campus, or students can choose to join the Batten & Black School of International Studies to include short- or long-term study abroad at LU Wisconsin or Virginia Wesleyan University.

Business Administration

Be a Business Major

With a choice of highly relevant emphases that will separate you from the pack of students who simply major in “business” at other schools. If your objective is to gain broad exposure to the business curriculum in a macro sense, while honing one or more specific areas of expertise, this is the major for you.

Highlights

Broad-based business education is appropriate for managerial positions in business, government, and other enterprises.
Business majors can take full advantage of short- and long-term study abroad through the Batten & Black School of International Studies, gaining extensive professional work experiences, in a variety of professional business settings.

Choose from our 5 emphasis areas to hone specific areas of expertise

International Business:
Communication
Hospitality Management
Marketing
Digital Marketing

The combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government, and nonprofit organizations. In its comprehensiveness and commitment to developing problem-solving and decision-making skills, the business administration program is designed to help its graduates succeed anywhere.

Curriculum

Those who have successfully completed a B.A. in Business Administration from Lakeland University should be able to:

Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
Construct and present effective oral and written forms of professional communication.
Identify the key legal and ethical issues related to contemporary business conduct.
Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.

※Students are also required complete at least one emphasis designated for the Business Administration major.

Major Requirements (51-66 semester hours)

ACC 210 - Financial Accounting Principles
ACC 220 - Managerial Accounting Principles
BUS 150 - Pathways to Success: An Introduction to Business
BUS 265 - Personal Finance
BUS 301 - Management Information Systems
BUS 330 - Management Principles
BUS 340 - Principles of Business Finance
BUS 410 - Business Law I
BUS 491 - Business Policy and Strategy (WI)
ECN 230 - Principles of Microeconomics
ECN 235 - Principles of Macroeconomics
MAT 220 - Probability and Statistics
MKT 350 - Marketing Principles

Communication (12 Semester Hours)

Emphasis 1

Choose 4 of 5:

COM 212 - Team-Based and Group Communication / COM 220 - Persuasion & Advocacy
COM 330 - Strategic New Media and Digital Communication
COM 331 - Critical Communication Approaches to New Media
EXP 100 - Professional Protocol (1 semester hour) + MKT 400 - Marketing Internship (1-12 semester hours)
MKT 450 - Digital Marketing Management

Digital Marketing (12-13 Semester Hours)

Emphasis 2

Choose 4 of 5:

COM 212 - Team-Based and Group Communication / COM 220 - Persuasion & Advocacy
COM 330 - Strategic New Media and Digital Communication
COM 331 - Critical Communication Approaches to New Media
EXP 100 - Professional Protocol (1 semester hour) + MKT 400 - Marketing Internship (1-12 semester hours)
MKT 450 - Digital Marketing Management

Hospitality Management (12-20 semester hours)

Emphasis 3

A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.

Choose 4 of 5:

EXP 100 - Professional Protocol (1 semester hour) + HSP 394 - Cooperative Education Experience–Hospitality Management Leadership (4-10 semester hours)
HSP 211 - Introduction to Hospitality Management
HSP 315 - Food and Beverage Management
HSP 316 - Accommodations Management
HSP 317 - Hospitality Industry Law

International Business (15-16 Semester Hours)

Emphasis 4

BUS 284 - Principles of International Business

Choose 4 of 8:

BUS 335 - Study Abroad in Business
BUS 366 - Global Financial Markets
BUS 474 - International Laws and Regulations
COM 370 / BUS 370 - Intercultural Communications
ECN 365 - International Economics
EXP 100 - Professional Protocol (1 semester hour) + BUS 403 - Internship in International Business (1-12 semester hours)
SPA 100 - Basic Spanish for Business / JPS 100 - Basic Japanese for Business / three (3) semester hours of EFL coursework.
MKT 469 - Global Marketing and Management Strategies

Marketing (15-16 semester hours)

Emphasis 5

７つのうち５つを選択してください：

COM 111 - Fundamentals of Public Speaking
COM 211 - Interpersonal Communication / COM 212 - Team-Based and Group Communication
COM 212 - Team-Based and Group Communication
COM 220 - Persuasion & Advocacy
EXP 100 - Professional Protocol (1 semester hour) + MKT 400 - Marketing Internship (1-12 semester hours)
MKT 375 - Marketing Research
MKT 388 - Integrated Marketing Communications
MKT 485 - Marketing Management